Prepared for Dr. Lena Okafor. A site that books appointments on a phone in under a minute, written in plain language, ready before the January rush.
Timeline7 weeks
From$7,900
Valid until15 Nov 2026
01Summary
Harbor Dental's current site was built in 2019 and most of your patients now find you on a phone. The booking form does not work on mobile, the opening hours are wrong in two places, and the practice's best asset, the way your team talks to nervous patients, is nowhere on the page.
We propose a new site built around one action, booking, with content written the way your front desk speaks. Seven weeks, two options, one fixed price.
02What we heard
From the two calls with you and Priya at the front desk:
About 60% of new-patient calls start with "I saw the site but could not book".
The team spends time repeating the same four answers: parking, insurance, first visit, emergencies.
You want the site to feel calm. "Not a hospital, not a spa."
"If people could book from their phone at 10pm, we would not lose them to the clinic across the bridge."
03Goals
A patient can book a first visit from a phone in under a minute.
The four repeated questions are answered on the page, in your words.
The front desk can change hours, prices and the team page without calling us.
The site loads in under two seconds on a normal mobile connection.
04Scope
Pages: Home, Book a visit, Services (six), New patients, Team, Contact. Writing is included: we draft, you correct. Photography is a half-day on site with a photographer we work with, included in the Complete option.
Booking connects to the scheduling tool you already use. Insurance and price information lives on one page you can edit yourself.
Included
Essential
Complete
Six pages, mobile first, written with you
Yes
Yes
Booking connected to your scheduler
Yes
Yes
Editable hours, prices and team page
Yes
Yes
Half-day photography on site
No
Yes
Patient FAQ written from front-desk calls
Four answers
Twelve answers
Support after launch
30 days
90 days
05Timeline
Week 1Content workshop with you and Priya. We leave with the words.
Weeks 2 to 3Design of the home and booking pages. One review round each.
Weeks 4 to 5Build, booking connection, remaining pages.
Week 6Photography (Complete), your review, corrections.
Week 7Launch on a Tuesday morning. We stay on call that week.
06Investment
Option A
Essential
$7,900 fixed
Six pages and booking
Four FAQ answers
30 days of support
Option B · recommended
Complete
$11,400 fixed
Everything in Essential
Half-day photography
Twelve FAQ answers
90 days of support
Half on acceptance, half at launch. Hosting is yours, about $20 a month, paid directly to the host.
07Team
Rui CastellanoDesign and writing. Your main contact.
Amara SefuBuild and booking integration.
08Accept
Pick an option and send. We will reply within one working day with the agreement and the invoice for the first half.
Have a question before accepting? Use Ask on this page: it answers from the proposal and shows you where. Or use Reply on any section to tell us what to change.